Facebook ads – do they matter?

A recent article (well, technically a ‘blog post’, but ‘article’ sounds posher) I wrote for Generous, on Facebook advertising, can be found hiding here.

And today, quite by chance I came across this on YouTube.
It’s a rather amusing parody of the famous John Lewis advert that includes the song: Always a Woman (that makes strong, sane women sob buckets, including me).

I rarely see TV ads, as I don’t watch much actual telly at all (but countless films, so I’m no saint, nor am I Amish). And if I do watch something, I’ve usually pre-recorded it, and then fast forward through the ad break.

Thus, I’ve not purchased a single item from the shops since the late 80’s.

OK, I have. But face it… you were impressed, just for those few seconds…